Fuel For Thought

How consumers use the media – how we access our news and entertainment on a daily basis – is changing rapidly. The media marketplace is ever evolving, too. Today, keeping abreast of change so we can smart media buying recommendations for clients, has become a full-time job.

Visit this website on a regular basis to read “Fuel for Thought” featuring up-to-the-minute insight into our changing media landscape.

So fuel up and read the current issue:

Fuel For Thought - Issue 3, 2005 - Complex Target Groups

Defining the target group for marketing and advertising purposes is at first glance, a somewhat obvious and easy thing to do. However, I want to go back over the process, because the issues surrounding target group definition are often deeper than one might think. more . . .